Host Sarah Hicks chats to Joe Sullivan, an Industrial Marketing Consultant of over a decade, on this episode of the Predictable Revenue Podcast.

As a long time marketing consultant, and business development lead at Gorilla 76, Joe is an  expert on sales and marketing strategy for b2b companies whose prospects have a complex buying process. Joe walks us through how prospecting has changed in the absence of trade shows and travel ([1:55]), what companies can turn to to fill the gap in lead flow ([3:55]), how your marketing style needs to shift ([6:28]), and how to capitalize on the people and tools you already have ([10:20]). The episode concludes with an in-depth Gorilla 76 content strategy workshop ([16:01]).

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