On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Brian Carroll, Founder and CEO of empathy-based sales and marketing consultancy at Markempa.

Throughout the pod, Collin and Brian discuss how to build empathy into your prospecting and, ultimately, into the very fabric of your company. Highlights include: Brian’s background ([6:46]), how to build empathy into the culture of a business ([32:48]), What is tactical empathy? ([40:22]), Empathy indexing ([46:53]), good and bad nurture emails ([54:33]), can you hire for empathy? ([59:37]), and cold call Collin ([1:14:02]).

 

Shownotes: 

https://www.cbsnews.com/news/debt-collector-thrives-with-simple-strategy-kindness/
Jobs to be done – http://www.whencoffeeandkalecompete.com/
Hero’s journey – https://www.youtube.com/watch?v=1nYFpuc2Umk&t=4s
Anthony Demasio book – https://www.amazon.com/Feeling-What-Happens-Emotion-Consciousness/dp/0156010755
The new science of customer emotions – https://hbr.org/2015/11/the-new-science-of-customer-emotions </span
How to interview customers – http://leanproductplaybook.com/
Cognitive interviewing (warning – links to PDF download) – https://www.chime.ucla.edu/publications/docs/cognitive%20interviewing%20guide.pdf
Tactical empathy – https://www.amazon.com/Never-Split-Difference-Negotiating-Depended-ebook/dp/B014DUR7L2
Never Split the Difference cheat sheet – https://github.com/mgp/book-notes/blob/master/never-split-the-difference.markdown
Decarte’s Error – Antonio Demasio – https://www.amazon.com/Descartes-Error-Emotion-Reason-Human/dp/014303622X
Listening Well, the lost art of listening – https://www.amazon.com/Lost-Art-Listening-Second-Relationships/dp/1593859864
Reading people – what every body is saying – https://www.amazon.com/What-Every-Body-Saying-Speed-Reading/dp/0061438294
Inside out – kids movie – https://www.youtube.com/watch?v=yRUAzGQ3nSY
Kill a word – https://www.slideshare.net/PatrickEMcLean/how-to-kill-a-word
Listening with the third ear – https://www.amazon.com/Listening-Third-Ear-Experience-Psychoanalyst/dp/0374518009
Empathy Index video – https://www.markempa.com/

https://www.markempa.com/how-apply-emotional-motivators-increase-conversion-video/
https://www.markempa.com/we-stopped-trying-to-convince-customers-and-got-triple-the-results/

Listen On:

Listen on Spotifyhttps://podcasts.apple.com/ca/podcast/124-how-proposify-went-from-selling-self-serve-deals/id1233372004?i=1000453757828Listen on Apple Podcasts   Listen on Google Podcasts