On this edition of the Predictable Revenue Podcast, co-host Collin Stewart welcomes Nishank Khanna, Co-Founder and CEO of Demand Roll, a full service marketing agency.

After starting six startups – two of which that were acquired – Nishank is a seasoned entrepreneur and marketer.

Throughout the pod, Collin and Nishank discuss an always fascinating problem: how to harmoniously integrate outbound sales and marketing. Highlights include: Nishank’s background…and how he got into a bit of outbound on the side ([10:22]), different ways sales and marketing teams can work together ([12:58]), producing content that converts ([15:46]), bottom of funnel vs. top of funnel leads ([22:22]), getting people to respond to emails ([25:49]), ad spending ([43:51]), and cold call Collin ([1:00:11]).