On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes author, consultant, sales guru, co-CEO, father of 9, and…co-host of The Predictable Revenue Podcast, Aaron Ross.

You may have heard of him.

Throughout the pod, Collin and discuss the realities of building an outbound sales team. Highlights include: how long it takes to build an SDR team ([5:10]), avoiding a “reactive” sales culture ([15:45]), the perils of mixing inbound and outbound ([17:05]), setting realistic timelines for outbound results ([26:10]),  the importance of auditing your opportunities ([39:16]).