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On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes author, consultant, sales guru, co-CEO, father of 9, and…co-host of The Predictable Revenue Podcast, Aaron Ross.

You may have heard of him.

Throughout the pod, Collin and discuss the realities of building an outbound sales team. Highlights include: how long it takes to build an SDR team (5:10), avoiding a “reactive” sales culture (15:45), the perils of mixing inbound and outbound (17:05), setting realistic timelines for outbound results (26:10),  the importance of auditing your opportunities (39:16).