On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Brandon Bruce, Chief Operating Officer and Co-Founder of Cirrus Insight.

Like all law school grads, Brandon decided to co-found a rapidly growing tech company. Since starting Cirrus Insight more than 7 years ago, Brandon has helped grow the company to more than 70 people…and, of course, improve the efficiency of sales teams around the world using their software.

Throughout the pod, Collin and Brandon talk about all of the different ways C-level executives can support their sales teams. Highlights include: Brandon’s relationship with his sales team ([15:06]), Brandon’s support methods ([20:03]), navigating the procurement process ([38:53]), advice to other sales teams ([42:57]), and cold call Collin ([42:57]).