On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Steli Efti, CEO of rapidly growing Silicon Valley-based CRM company, Close.io

To call Steli both a serial entrepreneur and sales leader is to do him a disservice on both counts. Steli has founded and led numerous companies, as well published 10 e-books (amongst other resources) on sales. Steli lives and breathes startups and business development. 

Throughout the pod, Collin and Steli delve deeply into every salesperson’s favourite topic: the dreaded, but all-important, follow up. Highlights include: standing out from the noise with your follow ups ([3:44]), getting over “emotional blockages” ([4:54]), tweaking your frequency and timing ([18:58]), the importance of staying funny ([26:34]), leveraging different communication channels ([47:04]), and what to do when you hear “no” ([47:04]).