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How Email Marketing Company WhatCounts Added an Extra 26% To Their New Sales Growth Rate In One Year (+ Their Favorite Sales App: SalesLoft)

How Email Marketing Company WhatCounts Added an Extra 26% To Their New Sales Growth Rate In One Year (+ Their Favorite Sales App: SalesLoft)

by Aaron Ross | Feb 11, 2014 | B2B, Blog, Case Study, Lead Generation

In 2012, WhatCounts, an email marketing company based in Atlanta, with almost 1000 customers (usually $50m – $1b in revenue, like including Red Lion Hotels & ShoppersChoice.com), was in a common situation. WhatCounts specializes in helping marketers (esp. in...

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About The Author


Aaron Ross, of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce grow from $5m to $100m. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.

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  • The many lives of Predictable Revenue: How Andres Muguira uses Predictable Revenue methodologies to improve the performance of his Marketing and Customer Success departments (…and his sales team)
  • What happens when you let a standup comedian write your cold call script? In conversation with Jon Selig
  • GDPR is here – do you know whether you are a data controller or data processor? (Hint: you’re probably both!)

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