5 Simple Tips for Determining Lead Quality
m When most people think about developing leads, quantity is often the focus. Hiring more sales reps and front-loading seems to be the default practice of most organizations—whether they’ve actually thought about the process or not. While an increase in sales...
How Neil Patel, Boy Marketing Genius, Creates Content
The following is an excerpt from Part 2 of the new ‘Predictable Revenue Guide To Tripling Your Sales‘: Neil Patel’s the youngin’ behind the QuickSprout internet marketing blog, and founder of KissMetrics, a marketing analytics company. I originally met him...
How Email Marketing Company WhatCounts Added an Extra 26% To Their New Sales Growth Rate In One Year (+ Their Favorite Sales App: SalesLoft)
In 2012, WhatCounts, an email marketing company based in Atlanta, with almost 1000 customers (usually $50m – $1b in revenue, like including Red Lion Hotels & ShoppersChoice.com), was in a common situation. WhatCounts specializes in helping marketers (esp. in...
MarketingProfs.com Study: “Outbound the #1 most effective form of b2b lead generation”
Not Surprised! while ‘inbound’ has been all the rage, and many young entrepreneurs think sales & outbound sales are irrelevant… the reality is that MarketingProf’s research fits with my experience – while inbound and many other kinds...
Webinar Replay: “Winning The Professional Services Sale”
I teamed up with Ago Cluytens (an expert in professional services sales) to host a webinar specifically geared towards professional services firms, since there are extra challenges involved in leadgen and sales compared to product companies…. Video Replay:...About The Author
Aaron Ross, of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce grow from $5m to $100m. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.
