- INSIGHTS are what drive breakthroughs, including in marketing, sales & money.
- INSIGHTS create uniqueness, value & meaning.
- INSIGHTS are fun & fulfilling to have & share!
- INSIGHTS can be repeatable.
When I work more than about 25-30 hours a week, regularly, I can feel my insights dry up in the hustle and bustle of pressure & busyness.
When I work 20-30 hours a week, with occasional deadlines, constraints or short-but-intense working bursts (all which can increase creativity), I consistently get great insights, many of which I share here or on PebbleStorm.com.
Also, those 20ish hours can’t all be emailing and typing – I have to be having conversations with people & clients.
What conditions have to exist for you to have more great ideas?