a frustrating part of life is that “comfort is the enemy of growth.”
at some point, you plateau. probably more than once – either in sales, energy or innovation. even life. everyone does. you feel stuck and nothing seems to kick-start growth again.
at least in revenue growth, it’s usually because of either:
- you’ve tapped out your networks and relationships.
- you or your business doesn’t stand out, sounding like everyone else.
- you’re overly dependent on a single person for a key function such as bringing in leads, closing deals or engineering.
- the market or customer needs have changed, and changing the business feels impossible or impractical. you’ve hit a business model or market wall but aren’t sure what to do about it.
sometimes a business breaks this plateau and ends up growing by hundreds of millions of dollars. and others struggle, unable to break their slump. what was the difference?
in all of these cases, comfort is the problem. not as in “relaxed and happy.” comfort as in “doing what you’ve always done” – even really well or even when it hasn’t worked. comfort as in “what is familiar, known, or taken for granted”.
unfortunately, comfort is the enemy of growth.
the irony is, what’s already worked best for you so far (what
the idea of tripling your prices, redoing your product, rebuilding a sales team, firing a revenue leader and taking six months to find someone new, going for 10x deals, creating a whole new way to generate leads, swapping out sales automation systems, writing a book in your nonexistent spare time… these potentially game-changing initiatives feel impossible to get to with so many other demands on your energy.
a comfort-crushing event
even getting out of your office and to an event with other people sounds interesting…but just isn’t possible with all your other demands. or is it?
why, what’ the big deal?
it’s not your same-old blah blah blah conference. it’s THE center of the hyper-growth universe right now. (while he’s my co-author on the new book,
4 Reasons To Attend The SaaStr Annual
- speakers: you’ll meet or learn a lot from CEOs & C-Level
sales / execs of the world’s fastest growing b2b tech companies. Plus VCs. Plus partners. Etc. marketing/ product
- crowd: almost all b2b/SaaS revenue-related executives & entrepreneurs. Thousands of them.
busdev: If you do ANYTHING with tech startups (sell to, hire from, market to, learn from) – you’ll have prospects ever will be here in one place.
+ the main reason…
- THINK BIGGER: look,
i’mthe first person who will tell you that ‘we’re going to conquer the world’ noises sound cliché and lame. but when you hear person after person after person talking about going big, fast – and they are doing it – you or your people will leave thinking bigger. or at least different.
if it’s your first time
JUST FRICKIN’ GO.
get uncomfortable. out of your rut.
send yourself. send an exec. send anyone.
you’ll thank me later.
or you’ll hate
those are problems…but they are better problems than staying stuck around “how do I get my people/execs to think bigger, rather than just doing business-as-usual…”
ps: Jason makes the conference fun…