Truth Equals Money

Truth Equals Money

When people ask me about the future of lead generation, the number one idea I raise is that authenticity is becoming a business necessity. Truth equals money, because it builds trust and connection. Anything you’re doing to avoid or ignore painful truths, to hide from...
The Six Keys To Customer Success

The Six Keys To Customer Success

Do you retain 95% of your customers month-to-month? That sounds like something to be proud of—until you do the math. That’s 5% churn per month, or 60% per year. In other words, you have to replace 60% of your revenue every year just to break even. What if you have...
6 Keys of Customer Success

6 Keys of Customer Success

like salespeople, customer success is an investment that should make money, not a cost to be put off as long as possible . Do you retain 95% of your customers month-to-month? That sounds like something to be proud of – until you do the math. That’s 5% churn per...
dreamforce ’15 keynote focus: customer success

dreamforce ’15 keynote focus: customer success

hey, i’m writing to you from san francisco’s dreamforce 2015! this year my old buddy, marc benoiff, ceo at salesforce.com, featured customer success as the focus of his keynote speech. the future standard for executive teams will include a head of customer...