Truth Equals Money

Truth Equals Money

When people ask me about the future of lead generation, the number one idea I raise is that authenticity is becoming a business necessity. Truth equals money, because it builds trust and connection. Anything you’re doing to avoid or ignore painful truths, to hide from...
The Six Keys To Customer Success

The Six Keys To Customer Success

Do you retain 95% of your customers month-to-month? That sounds like something to be proud of—until you do the math. That’s 5% churn per month, or 60% per year. In other words, you have to replace 60% of your revenue every year just to break even. What if you have...
pop quiz: a common outbound mistake to avoid

pop quiz: a common outbound mistake to avoid

outbound pop quiz if you run through your list with little to no response rate,  you should:   (*warning: yes, more than one answer could be correct, but what is the BEST answer) a) get MORE data / contacts and keep sending b) send more emails to the SAME people...
How to Optimize Your Email Template

How to Optimize Your Email Template

We all have the same experience: you check your inbox and see what looks like an insurmountable number of messages continuing to rise. Once you start going through them though, many are newsletters or spam from various companies you follow. Since email is the main...